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Questionnaire for Spotlight #Issue 8 with Beatrix Holland

"Spotlight" is our latest series featuring in-depth, straightforward, no-fluff, zero-BS Q&A sessions. Here, we engage with seasoned professionals and fresh voices in content design and user experience (UX) to streamline knowledge and explore uncharted territories, talking about struggles, daily challenges, tool sets, and their impact on products and business success.

We are eager to get your input on content design and UX.

Thank you, Beatrix! 🖤

As an art and filmmaking major, what attracted you to UX?

You look after a distributed team of content designers at Indeed. What does your day-to-day look like?

Your team is distributed in three countries, with different time zones. How do you manage to keep the team bounded and collaborative? What are the challenges and impacts of working with different time zones?

Culture is Queen as you say when it comes to winning the competition over hiring the best talents. How do you manage to build and maintain your culture at Indeed with distributed teams?

As the content design manager, what profiles do you constantly work with (UX Designers, Devs, Content Designers, PMs, etc.)? How do you collaborate, communicate and hand over your work? Any specific tools?

In what ways does your film industry background influence your content design?

As a former Script Development Coordinator and currently Indeed's Content Design Manager, what similarities and differences do you see between the process of writing for TV vs. writing for Interactive Interfaces (Desktop, Mobile, etc)?

As Indeed is a global company, how do you oversee content worldwide? Is localization part of your responsibilities? Can you elaborate on how it works, from validating the copy and ensuring the localization matches the region (e.g. English🇺🇸/ Japanese🇯🇵) to pushing it to code? And what tools do you use for that?

It is common for UX teams to skip the research phase to save time waiting for UX researchers to prepare and deliver their results in a presentable format that they can reuse. What's your take on this?

Content designers are typically involved at the very end. They are provided with a hi-fi prototype and asked to improve the copy. What kind of problems and difficulties does this process make?

Finally, at Punkt, we are revolutionizing the UX industry by building a Content-First UX platform where Content Designers and UX Writers lead the product UX/Design decisions. We believe a Content-First UX approach will fix too many daily issues most product teams deal with. Is it possible to give the Content Team the lead in guiding the entire UX process?

👋 This is not a question :)

It's mainly a promotion section or, simply put, where people can find you.

Feel free to add anything you would like. At the
end of the interview, people can learn more about you. (Drop
URL's) *

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